Frequently Asked Questions
What are the different Billboard formats?
There are two main industry standard sizes: 6mx3m - Normally found in suburban and on main arterial routes. 12mx3m - Typically located on Highways and Motorways.
How long is my message on display for?
Billboards are booked for a minimum one calendar month. Normally a couple of months on each site is an effective period and then move to another site extending the reach of your campaign.
How long does it take to plan a billboard campaign?
Ideally you should plan billboard campaigns two to three months in advance to get your preferred locations. You should allow one month for the creative process and printing of the billboard skin.
What is the booking process?
Identify locations, check site availabilities and then request by email or use our booking tool to book the billboard sites. Create artwork to the print specifications or we can do it for you. Print the billboard skin – we can arrange this for you. The billboard skin is installed at the start of your campaign.
Can I move my billboard skin from one site to another?
Yes. The same vinyl skin can be moved easily from one billboard site to another, providing the site size dimensions are the same. By doing so you create the impression of a larger widespread campaign.
What does a Billboard cost?
The monthly rate depends on the size, location and the level of passing traffic. Outdoor represents great value compared to other forms of Media.
6x3m sites range from $1,500 to $3,000 per month, print cost is approximately $450 and installation starts at $480 per site.
12x3m sites can range from $3,000 to $10,000 per month, print cost is approximately $850 and installation starts at $780 per site.
What tips do you have for designing a billboard?
Short and sharp to the point messaging.
Use bold colours that complement each other.
Be sure your creative will work against the environment behind the billboard.
Drive around checking out the different billboard creatives. You will see the best are very simple with a clear message explaining the core value of the brand.
When do you need the artwork by?
We need the artwork 5 working days before the start of your campaign.